Digital Marketing in India is changing. Very fast. Over the last 2-3 years, thanks to JIO, video online has become the new reality. Be it Tik Tok India or Insta stories, video format has picked up huge momentum. Aashish Chopra of #ixigo have been the front runners of this digital marketing revolution of sorts.
How will this be in 2021? In our annual #Digital2021 report, we analyze the state of digital marketing in India, indulge in a bit of trendspotting and predict/forecast the trends for digital marketing in 2021 based on feedback and ideas from 250+ marketers who have participated in this industry research.
Octane Research (earlier part of Octane Marketing India) has established itself as the definitive research authority in India on how marketers and consumers are engaging through digital channels like Social Media, Email Marketing, Search, Mobile, SMS and the Web. By analyzing data from hundreds of sources and running into billions of touch points every year (in India alone), Octane Research provides rich insights and the perfect context for India marketers to move towards smart strategic planning, tactical decision-making and increasing business effectiveness for their digital campaigns. In the past Octane Research has reached out to 3000+ India Marketers for our research reports, putting in 1415+ human months worth of effort on analyzing data over the last 10 years.
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