Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to James Fairbank, Head of Central and Brand Marketing at Rapha.
Founded in 2004 by Simon Mottram, Rapha creates the finest cycling clothing and accessories in the world. Now, with global Cycle Clubs and a recently launched new e-commerce platform that serves as both an online emporium of performance road-wear and a home to inspiring content that celebrates the glory and suffering of road riding, Rapha and is regarded as one of the icons of modern cycling. A passionate and committed road cyclist, James is highly regarded as a cult brand marketer who has attained success through his emphasis on playing up to a lifestyle to garner recognition for his brand. He is increasingly in demand as a speaker on the global stage — sharing his views on brands, business and life on such prestigious platforms as PSFK.
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