How print-on-demand works? | POD pros and cons with Printful

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🧐 What is print on demand drop shipping and how it works? Why is it a great business model to choose when starting an ecommerce store? What are the REAL pros and cons of the POD business? In this video we look at the benefits of print on demand and most importantly how to avoid some of the possible downsides of this model.

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About this video:
In this video, you’ll learn – how the print-on-demand drop shipping business works and why it’s great for starting an online business. We’ll look at the most important pros and cons of print-on-demand to help you take advantage of the benefits this business model has and most importantly – how to avoid some potential downsides!
Drop shipping is a business model in which a store doesn’t keep an inventory of the products it sells, but purchases them from a third-party supplier who then ships the products directly to end-customers. It can be selling a variety of ready-made products from different suppliers or your own custom products.
With the print-on-demand model – or POD in short -, your own custom designs are printed on products only as orders come in, and only in the quantity, the order asks for. This means, you sign up to a print-on-demand service and connect it to your ecommerce store – it can be a website you’ve created on platforms like Shopify, Woocommerce, Squarespace, or a marketplace you’ve chosen to sell on, for example, Etsy, eBay, or Amazon. You choose the products you want to sell from the catalog of your Print on demand service, create and upload your designs, set your profit margins, and wait for the orders to roll in. Your print-on-demand service takes care of printing, packaging, and shipping out your products to your customers. This way, you can start your own brand online without having to buy large quantities of products or investing in production equipment and staff when you get started. So you don’t have to pay for your products upfront, stock them yourself, and manage shipping them – you can run your business from the comfort of your home!
POD is ideal for stores starting out. Like any business, it’s not completely free to start-up – for example, Printful itself doesn’t have a signup fee, but you might have to pay for your ecommerce platform, hosting for your site, or marketing to get your products out there to your customers. However, it is very cost-effective in comparison to classic business models, so – relatively cheap. It’s a low-risk business model that doesn’t ask for large investments in maintenance or expansion. To learn more about how much money you really need to start a Print on demand business, we’ve created a video that shows you what expenses to factor in when creating a starting budget. There’s a link in the description, so make sure to check it out after watching this video!
Print on demand is also great if you want to grow your business and test new products – it gives you the freedom to experiment with new ideas with ease.
Since POD is all about selling your own custom designs, it’s a great business model for designers and artists who want to sell their artwork on different products – be it posters and canvas for art prints, illustrations, or word art for t-shirts or mugs.
If you already have a running business or an established brand, POD is also a great way to generate some extra income by selling merch. Custom merch has become a trend in extending profit not only among YouTube celebrities and influencers but also businesses that have gathered a community around them.

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