Leverage the power of UTM tracking and gain complete transparency over your advertising campaigns. Learn how to effectively track, setup, and template your UTM parameters. This will allow you to easily understand how to improve every step of your marketing funnel.
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Table of Contents:
0:00 – Intro
0:30 – UTM Basics
2:11 – Framework
2:20 – Components
3:43 – Google Free Tool
5:26 – Campaigns
8:02 – Example
12:06 – Tracking
16:24 – Outro
Google Analytics UTM Tracking Tutorial For Beginners (UTM Template)
If UTM tracking is new to you, it’s time to get in the game. In this google analytics tutorial, we’re going to take a deep dive into the world of google analytics utm tracking. We will show you how to use these utm parameters and why this is going to be your single most valuable asset when it comes to tracking your digital marketing efforts.
UTM stands for “Urchin Tracking Module.” These are codes that are added to the end of regular URLs and designed to tell Google Analytics a little bit more information regarding each link and which active marketing campaign it relates to. Likewise, UTM tracking is a method to monitor campaign performance and ROI.
With UTM, you will enable google analytics to track where the traffic is coming from. You will have the power that is at your disposal when it comes to meticulously tracking all of your links.
This google analytics utm tracking code will give you the answers to these questions: “Where did my user come from?” “Where did my lead come from?”
When you understand these UTM tracking reports, you’re going to know exactly what is working and more importantly, what’s not. This will help you which internet marketing is driving more traffic to your site.
In this google analytics tutorial for beginners, we are going to talk about the 5 components of UTM Parameters: Source, Medium, Campaign, Term and Content. While we will also show you what you can do with these to make sure that you are tracking what it is your tracking. With these elements you can get really detailed on telling Google analytics exactly where your traffic is coming from.
Together with these 5 components are the three key to success to tracking all your contents and campaigns: Framework, Campaigns, and Tracking.
There are quite a few options of analytic tools you can use. There’s a free one which is provided by Google – just type in UTM Builder in Google and click the first one in the search results. Using this tool we will show you an example how to set up utm tracking in google analytics. There is also a paid tool which you can download. But as we go through this UTM Tracking Tutorial, you’ll realize that having your own tool is going to save you a lot of time.
It’s very important to note in setting up utm codes in google analytics that once you come up with your URLs, you should be sure that it is what you want because nothing we’re going to talk about here is retroactive – make sure you get this right the first time.
So, watch google analytics utm tracking video and have a detailed data analysis in tracking your online marketing campaigns. Discover which one of your campaigns works most for your online business and which one drives more traffic to your site.
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