Leverage the power of UTM tracking and gain complete transparency over your advertising campaigns. Learn how to effectively track, setup, and template your UTM parameters. This will allow you to easily understand how to improve every step of your marketing funnel.
🔥Free Advanced UTM Builder:
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Table of Contents:
0:00 – Intro
0:30 – UTM Basics
2:11 – Framework
2:20 – Components
3:43 – Google Free Tool
5:26 – Campaigns
8:02 – Example
12:06 – Tracking
16:24 – Outro
Google Analytics UTM Tracking Tutorial For Beginners (UTM Template)
If UTM tracking is new to you, it’s time to get in the game. In this google analytics tutorial, we’re going to take a deep dive into the world of google analytics utm tracking. We will show you how to use these utm parameters and why this is going to be your single most valuable asset when it comes to tracking your digital marketing efforts.
UTM stands for “Urchin Tracking Module.” These are codes that are added to the end of regular URLs and designed to tell Google Analytics a little bit more information regarding each link and which active marketing campaign it relates to. Likewise, UTM tracking is a method to monitor campaign performance and ROI.
With UTM, you will enable google analytics to track where the traffic is coming from. You will have the power that is at your disposal when it comes to meticulously tracking all of your links.
This google analytics utm tracking code will give you the answers to these questions: “Where did my user come from?” “Where did my lead come from?”
When you understand these UTM tracking reports, you’re going to know exactly what is working and more importantly, what’s not. This will help you which internet marketing is driving more traffic to your site.
In this google analytics tutorial for beginners, we are going to talk about the 5 components of UTM Parameters: Source, Medium, Campaign, Term and Content. While we will also show you what you can do with these to make sure that you are tracking what it is your tracking. With these elements you can get really detailed on telling Google analytics exactly where your traffic is coming from.
Together with these 5 components are the three key to success to tracking all your contents and campaigns: Framework, Campaigns, and Tracking.
There are quite a few options of analytic tools you can use. There’s a free one which is provided by Google – just type in UTM Builder in Google and click the first one in the search results. Using this tool we will show you an example how to set up utm tracking in google analytics. There is also a paid tool which you can download. But as we go through this UTM Tracking Tutorial, you’ll realize that having your own tool is going to save you a lot of time.
It’s very important to note in setting up utm codes in google analytics that once you come up with your URLs, you should be sure that it is what you want because nothing we’re going to talk about here is retroactive – make sure you get this right the first time.
So, watch google analytics utm tracking video and have a detailed data analysis in tracking your online marketing campaigns. Discover which one of your campaigns works most for your online business and which one drives more traffic to your site.
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Hi Jason! I added some utms to my Google Ads campaigns and emails. But in Analytics I can only see the automatic regular parameters. Not the ones I used. Do you know why? Maybe I have to activate something in GA?
So if I created UTM for various things, print and digital, they were for my client. So can I track these in my google analytics for my account?
I’m
Very interested in understanding your labeling system, primarily for the content. M15 I believe was your example. Why did you land on this filing system? How is it generated? What is the M? Any insight around this would be very helpful
Jason, I've opt-in your list for the free UTM builder but I need to request access to edit it. Can you grant access so I can use the builder?
Thanks for this, so usefull
Saw this tutorial and signed up to email list to receive the download of the Advanced UTM Builder and I can't edit anything. I had to request access to edit from the owner. Maybe that is what we are "supposed" to do, but without this being mentioned in the video, video description, or the landing page right before receiving the download…this is really inconvenient and frustrating. I was fortunate to come across your tutorial after struggling through many others. How long do I now have to wait to be granted editing permission to be able to use the Advanced UTM Builder?
Love your videos. Very easy to follow with putting you to sleep. Thank you.
Only thing to mention is the light elevator music you have in the background. it is so quiet it just sounds annoying
Why am I not seeing Campaigns under Acquisition? All I see is Overview User Acquisition and Traffic Acquisition, I work for Square and cannot figure this out, help!
Useful content, thank you! The link for the free tool isn't working at the moment, can you please share it again?
Hey. Curious of one thing. What is the purpose of tracking each social media post for my website? Each Social Media network shows me the best performing posts (so I will know what type of content to run on a regular basis) Besides this, it is a complete hustle for my twitter/facebook post to produce one of these links every time I want to post something
Great content, everything makes sense now, you are making things much easier to digest. I would like to see some video on how you are preparing reports for clients. Thank you again.
Hola, como puedo borrar mis campañas en Google analytics …saludos
If I'm sending emails via Gmail and want to track them to see how many people are coming to a site from the email (I have my site linked in the footer) what would you recommend for the Campaign medium?
Hi😊 Why do you recommend not to apply term when using utms for organic traffic?
Great Video – A real eye opener for me, thank you very much. I'd like to know how long do you take to grant someone access to start messing around with the tool on excel?
For some reason Ad Content is not a secondary dimension for me? EDIT – it only appears in the Campaigns sections, not the Overview.
I don't know why but I can't find the Campaigns report on my google analytics. My "acquisition button" has not a drop down option. I don't know what Im doing wrong
I love your video, but i need your help. I am trying to promote an airbnb through my page on facebook, but i tried everything and nothing shows up on my google analytics. How does my google analytics account know how to track the link created by URL builder?
Hi, very useful video. I understood everything you said about url builder, but I have a question once we build the link in url builder for ex for facebook organic traffic you copied all the urls from url builder into your tool file just to keep track, but where would we put this link on the actual Facebook page that we are tracking i.e. the Facebook page FROM WHICH the customer landed on our website. So I am a little confused about this, can you please clarify. Thanks so much.
great video lots of good info
Hi Jason,
In case I don't have a website and I am just only running an ad on Facebook for my page then what to put in the box for website URL. Looking forward for the answer
I have a created a website, ( which is not fiished yet ) I published it on google, I've used the URL Builder for UTM names, I've added my website a week ago to Google Analytics, Google Tag Assistant has shown that my site is working with analytics, now Google Analytics still not showing my campaigns and that's weird.. Any suggestion?
Do you recommend using more than one or two in medium?
You are the absolute man. Best content for marketing on Youtube…
So this is how you track content!! Got it Jason thanks! Where do I build the original link though?
1.) On my WordPress site with my SEO plugin and then switch over to the UTM Builder or
2.) Does the UTM Builder doing all the heavy lifting for me so all I have to do is copy and paste the link onto WordPress?
Thanks in advance!!
What is the benefit of using it when you run paid ads on lets say fb. You get number of clicks on their manager, so its for not being dependant on their platform? or there is something more than we can get from their stats.
Great video. My question is, is there a way to shorten the length of the link that you're showing to people? E.g. would you use bit.ly?
Hi Jason, in one of your videos, you suggested we reupload the video and make it unlisted before running the a discovery ad which I already did but people in the comment section keep asking me why is it unlisted. Is it not okay to just run a discovery ad on my public videos??
Is there a such thing as a “subscribe “ extension for discovery ad. Or extensions at all for discovery ads
Jason, I really dig your videos and this one was interesting but as a Guitar teacher of almost 40 years you should never assume when you are teaching something the end users knows the Lingo…I had no clue what UTM stood for or meant? Yes, I Googled it but I would have liked a little upfront explanation. Beyond that the video was great and made sense but the whole time I'm wondering what UTM stood for and meant lol
You dont only use utm parameters for ads right? So the utm content doesnt necessarily have to be an ad creative?