In the third episode of Fresh Thinking Live! the panel address a common problem brands face – a CRO programme that is established, but is now not delivering what it needs to.
Find out more:
Watch the discussion where the panel discussed a range of CRO topics including, common performance plateau scenarios, the local vs global maxima concept, how to use different techniques to generate new ideas to impact your metrics and iteration – testing to your different segments.
Joining host Duncan Heath in the webinar were:
Victoria Stead – digital optimisation manager, The Open University
Paul Knutton – Global consulting practice director, Monetate
Learn about the next episode of Fresh Thinking Live! and register for free here:
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