| Ramblin Jackson
a social media + video marketing agency in Boulder, CO | 303.544.2125
Welcome to the 86th feature of Friday’s Informal Films!
Oh, hi! Welcome to the 86th edition of our show. Did you know that “eighty-sixed” when used as a verb in American English, is a slang term for getting rid of something, ejecting someone, or refusing service. If this show isn’t good, we invite you to 86 it!
Where do you get the “news”… on Twitter?
Does Twitter scare you? It does CNN’s president, who calls the social network a “frenemy.”
But why is Jeff Zucker so scared? Because Twitter is fast becoming the go-to source for news as big stories break. It wasn’t long ago that people watched CNN for the latest and, while many still do, the paradigm is shifting – quickly. The most recent example was last week’s bombings in Boston, as breaking news played out with greater immediacy on Twitter, not TV. Some are now even calling Twitter the “new CNN.”
That’s why “the network uses, relies on, and is scared by, social media,” Zucker said last week.
So what to do? During a lunch last week, Zucker revealed the network will quickly begin more heavily investing in digital. More than just new programming styles, it could mean a complete overhaul of how news is delivered. All of this begs the question of how accuracy will be affected. CNN has been roundly lambasted for getting things wrong last week and several times in the months previous. Is the fight to be first – competing with Twitter’s immediacy – compromising journalistic integrity?
Can we ever go back…?
Let us know what you think. Where do you turn when new breaks? Let us know in the comments…
The World’s First Braille Smartphone
With their amazing, bright screens and graphics heavy apps, it would stand to reason that smartphones aren’t very useful for the blind in our community. Well, one company is attempting to change that with the first “Braille phone.”
Designer Sumit Dagar describes the phone as “the world’s first Braille smartphone … a companion more than a phone.” It uses Braille-like depressions and elevations in the screen to allow blind people to use a variety of apps. One of its most interesting features is its ability to use a built-in camera to scan text and convert it into Braille. In the works for about 3 years, there’s no word on exact availability, but it could be as soon as the end of this year.
Braille Phone Concept Video
Start blogging for SEO!
Websites with blogs typically get 50% more web traffic than websites that don’t. Why? Because you can share your blog on social media and email marketing to drive traffic back to your website, AND Google really likes it when you regularly post content. Blogging is one of the single best things you can do for your SEO.
You could blog about new products or services, press releases, company news, tips… really whatever you want, and it’s much easier than you’d think.
One thing you’ll need to decide is if you want to host the blog yourself — and own your own domain — or use a free service such as WordPress.com, blogger, or other free blog sites.
We recommend hosting the blog yourself so that you can own it and brand your URL, and we help businesses build WordPress websites so they can have their own blog built into their website. Feel free to contact us if you’d like help getting started, and also check out this amazing resource, hotostartablog.com for tons of free advice.
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Have a fantastic weekend!
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